Course Map

The programme consist of three parts. Participants only proceed to the next part, once they have taken all steps in the previous one. This means that only students who have tested their business idea proceed to the second part (registration of a company), and only those who have started a company and sold their first products can continue to the third phase (upscaling their business).

Part 1

During the first 12 weeks, participants develop an idea for their future business. Entrepreneurs who did already start a business get ideas for further expansion of their enterprise. Participants will explore whether there is a market for their planned product, how the market looks like, which risks they might encounter and what a “minimal viable product” will be to start with.

Part 2

In the second part, participants really start their own enterprise.  They improve their business plan, put their own team together, secure basic financing, register their company, look for customers, develop their product, and realize their first sales. This will take a couple of months. The length of this period will vary from enterprise to enterprise.  Not all enterprises will be successful. Unsuccessful entrepreneurs will nevertheless have learnt a lot. Many of them will start anew.

Part 3

Participants who set up a business with initial success will be accompanied to grow it further. This part will have to be very tailor-made, depending on the markets that individual entrepreneurs have chosen. They will have to elaborate a more comprehensive business plan, look for funding of further investment, develop a comprehensive marketing strategy, and find out how they can retain existing customers and expand their customer base. They will also have to embed their own activities into longer value chains at the local, national, and international level.

Part One:
Testing a Business Idea
Part Two:
Starting a Business
Part Three:
Running a Business
  • Business idea generation
  • Individual Passion
  • Business idea generation
  • Interesting sectors
  • New technologies
  • Creativity training
  • Entrepreneurial personality
  • Mini-Business plan
  • Pricing
  • Organising feedback
  • Analysing risks and impact
  • Relevant Legislation
  • Market Research
  • Putting a Team Together
  • Sources of Start Capital
  • Sources of Supplies
  • First Customers
  • Registration of a company
  • Protection of Ideas
  • Bookkeeping
  • A Minimal Viable Product
  • Marketing
  • Professional Networks
  • Fail Fast, Learn Fast
  • Paying taxes
  • Employing people
  • Coaching people
  • Attracting capital
  • Reinvesting Profits
  • Customer relations
  • Integration into value chains
  • Bookkeeping II
  • Keeping team spirit
  • New market channels
  • Product diversification
  • Upscaling

The estimated effort of self study is 4 hours a week, plus considerable investment of time in the start-up business.